Advanced Data Analysis
Advanced Data Analytics Service
Bleu Leaf Analytics understands the power of historical data and analytics models to predict future outcomes. Our methodologies uncover risks and opportunities for your business.
By capitalising on your data assets, we gather important data insights that will take your business performance and customer experience to the next level.
If you are beginning to venture in understanding the power of your data or have already decided to use your data to improve the return of your investments or even have difficulty innovating quickly then we are here to speak with you.
Data assessment
Data collection
Data analysis
Data visualisation & reporting
1. Data Assessment
Define – What is the business problem you are trying to solve? The first step is to clearly define your objective. Then understand which data sources help you solve that problem? Sales.. Marketing.. Customer service.. IT? What KPIs and/or metrics will be useful for you to make an informed decision. This can be collected from you performance framework, which is part of your data strategy.
2. Data collection
Collect, tag and clean:
Tracking data helps your business to better understand your audience and also to pinpoint which areas of your site are doing well or can be improved.
Google Tag Management implementation will help clean up data before it gets processed by Google Analytics, this will save you loads of time, easier to troubleshoot, more secure and allows you to have tags controlled in one place.
3. Data Analysis
Segmentation, Webtrends:
We use segmentation analytics to divide your data in manageable chunks and help create segments of visitors who share certain traits and behaviours. This allows you to get a broader perspective of your audience and customer journey. Web analytics will enable you to retain customers and attract more visitors to your site.
A/B testing:
We also employ various A/B testing models to test your new features or call to actions to improve your conversion rates and hence your bottom line. Split testing will measure the actual behaviour of your customers under real-world conditions and can solve internal debate about the response to a change feature.
Customised reporting:
Whether it’s your website traffic, content performance or social media traffic, Bleu Leaf Analytics will help you to create customer reports to monitor your performance and increase track your audience.
4. Data Visualisation & Dashboard
- Visualise and share
- Embrace failures and improve
- Act
Bleu Leaf Analytics has a wealth of experience of creating dashboards to meet the clients need. We understand the importance of knowing your audience that uses your dashboards and we employ the dashboard principles to ensure the dashboards meet the users needs and requirements.